Brand valuation: concepts and applications

By: Kambhammettu, Shyam SunderMaterial type: TextTextPublication details: Hyderabad Le Magnus University 2005Description: 243 pISBN: 8189333097Subject(s): Brands; Branding; MarketingDDC classification: 658.827 KAM-B
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31.5 		Marketing 658.827 KAM-B (Browse shelf (Opens below)) 1 Available 11075

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