Brand valuation: concepts and applications (Record no. 4418)

000 -LEADER
fixed length control field 00406nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8189333097
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAM-B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kambhammettu, Shyam Sunder
245 #0 - TITLE STATEMENT
Title Brand valuation: concepts and applications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Le Magnus University
Place of publication, distribution, etc. Hyderabad
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 243 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brands; Branding; Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.5 09/25/2006 658.827 KAM-B 11075 11/03/2022 1 11/03/2022 Books

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