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Consumer Behavior: Building Marketing Strategy

by Mothersbaugh, David L | Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, Amit.

Edition: 14th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MOT-C (2).

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