Consumer Behavior: Building Marketing Strategy

By: Mothersbaugh, David LContributor(s): Hawkins, Del I | Kleiser, Susan Bardi | Mookerjee, AmitMaterial type: TextTextPublication details: Chennai McGraw Hill 2024Edition: 14th edDescription: 753pISBN: 9789355321503Subject(s): Consumer behaviour | Consumer markets-India | Consumer researchDDC classification: 658.8342 MOT-C
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Item type Current library Collection Call number Status Date due Barcode
Books Books FIIB's Knowledge Centre
Marketing 658.8342 MOT-C (Browse shelf (Opens below)) Available 21298
Books Books FIIB's Knowledge Centre
Marketing 658.8342 MOT-C (Browse shelf (Opens below)) Available 21299

Includes bibliographical references and index

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