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101.
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102.
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Understanding the consumer by Szmigin, Isabelle. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Response Books 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 SZM-U (1).
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103.
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104.
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105.
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106.
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Integrated advertising, promotion, and marketing communications by Clow, Kenneth E | Baack, David B. Edition: 3rd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson education 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 CLO-I (3). Lost (1).
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107.
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International marketing research by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education Limited 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 KUM-I (1).
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108.
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Case study solutions marketing by Kaushal, H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Macmillan India Ltd 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KAU (2).
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109.
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Marketing management by Dholakia, Nikhilesh et al. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan India Ltd 2003Availability: No items available : Withdrawn (1).
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110.
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Secrets of power marketing by Bender, Peter Urs | Torok, George. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan India Ltd 2000Availability: No items available : Withdrawn (1).
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111.
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112.
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International Marketing: An SME Perspective by Burca, Seande | Fletcher, Richard; Brown, Linden. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow FT Prentice Hall 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 BUR-I (1).
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113.
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Internet Marketing by Sheth, Jagdish N | Eshghi, A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Harcourt College Publishers 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.872 SHE-I (1).
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114.
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Ten deadly marketing sins: signs and solutions by Kotler, Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewJersey John Wiley 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-T (1). Checked out (1).
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115.
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New consumer marketing: managing a living demand system by Baker, Susan | Bass, Margrit. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork John Wiley 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 BAK-N (1).
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116.
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117.
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118.
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119.
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120.
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Service marketing: People, technology Strategy by Lovelock, Christopher | Wirtz, Jochen; Chatterjee, Jayanta. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 LOV-S (8).
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