New consumer marketing: managing a living demand system

By: Baker, SusanContributor(s): Bass, MargritMaterial type: TextTextPublication details: NewYork John Wiley 2003Description: xii,204 pISBN: 9780470844823Subject(s): MarketingDDC classification: 658.8 BAK-N
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Books Books FIIB's Knowledge Centre
28.4 		Marketing 658.8 BAK-N (Browse shelf (Opens below)) 1 Available 9829

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