New strategic brand management: Creating and sustaining brand equity long term

By: Kapferer, J NMaterial type: TextTextPublication details: Delhi Kogan Page 2011Edition: 4 edDescription: 560 pISBN: 9788175544406Subject(s): Brand managementDDC classification: 658.827 KAP-N
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31.2 		Marketing 658.827 KAP-N (Browse shelf (Opens below)) 1 Available 15487

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