Kapferer, J N
New strategic brand management: Creating and sustaining brand equity long term - 4 ed. - Delhi Kogan Page 2011 - 560 p.
9788175544406
Brand management
658.827 KAP-N
New strategic brand management: Creating and sustaining brand equity long term - 4 ed. - Delhi Kogan Page 2011 - 560 p.
9788175544406
Brand management
658.827 KAP-N