Service management and marketing: Customer management in services competition

By: Gronroos, ChristianMaterial type: TextTextPublication details: Delhi John Wiley 2007Edition: 3rd edDescription: 483 pISBN: 9788126512874Subject(s): Service Management; MarketingDDC classification: 658.809 GRO-S
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29.4 		Marketing 658.809 GRO-S (Browse shelf (Opens below)) 1 Available 13033

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