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Advertising and the mind of the consumer: What works, what doesn't, and why

By: Sutherland, MaxContributor(s): Sylvester, Alice KMaterial type: Text

TextPublication details: Cros Nest, Australia Allen and Unwin 2004Edition: 2nd edDescription: 326 pISBN: 9781741755992Subject(s): Advertising-Psychological aspects; Consumer behaviourDDC classification: 659.1 SUT-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 SUT-A (Browse shelf (Opens below))	2	Available
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 SUT-A (Browse shelf (Opens below))	2	Available