Advertising and the mind of the consumer: What works, what doesn't, and why (Record no. 4452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00521nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221102s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781741755992 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SUT-A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer: What works, what doesn't, and why |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Allen and Unwin |
| Place of publication, distribution, etc. | Cros Nest, Australia |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 326 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising-Psychological aspects; Consumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.6 | 09/25/2006 | 659.1 SUT-A | 11111 | 11/03/2022 | 2 | 11/03/2022 | Books | |||||
| Marketing | FIIB's Knowledge Centre | FIIB's Knowledge Centre | 34.6 | 04/30/2010 | 659.1 SUT-A | 13708 | 11/03/2022 | 2 | 11/03/2022 | Books |