Marketing Management

By: Kotler, PhilipContributor(s): Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, GMaterial type: TextTextPublication details: Noida Pearson India Education 2024Edition: 16th edDescription: 596pISBN: 9789356062665Subject(s): Marketing ManagementDDC classification: 658.8 KOT-M
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658.8 KOT-M (Browse shelf (Opens below)) Available G959

Includes index and bibliographical references

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