Marketing Management (Record no. 11594)

000 -LEADER
fixed length control field 00620nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250204135903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230123b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KOT-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Noida
Name of publisher, distributor, etc. Pearson India Education
Date of publication, distribution, etc. 2024
300 ## - PHYSICAL DESCRIPTION
Extent 596p.
500 ## - GENERAL NOTE
General note Includes index and bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Chernev, Alexander
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Shainesh, G.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 3
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          FIIB's Knowledge Centre FIIB's Knowledge Centre 02/04/2025 Donated   658.8 KOT-M G959 02/04/2025 02/04/2025 Books

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