New strategic brand management: Advanced insights and strategic thinking (Record no. 8469)

000 -LEADER
fixed length control field 00463nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KAP-N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer J. N.
245 #0 - TITLE STATEMENT
Title New strategic brand management: Advanced insights and strategic thinking
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 492 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products-Management; Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out Cost, normal purchase price
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 11/07/2012 658.827 KAP-N 16675 11/03/2022 7 11/03/2022 Books      
  Long Overdue (Lost)         FIIB's Knowledge Centre FIIB's Knowledge Centre   11/08/2013 658.827 KAP-N 17362 11/10/2022 7 11/03/2022 Books 1 11/10/2022  
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 02/08/2014 658.827 KAP-N 17363 11/03/2022 7 11/03/2022 Books      
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 02/08/2014 658.827 KAP-N 17364 01/06/2023 7 11/03/2022 Books 1 11/14/2022  
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 02/08/2014 658.827 KAP-N 17365 11/03/2022 7 11/03/2022 Books      
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 11/22/2016 658.827 KAP-N 18048 11/03/2022 7 11/03/2022 Books      
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 31.2 10/26/2018 658.827 KAP-N 19344 11/03/2022 7 11/03/2022 Books     2743.31

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