Kapferer J. N.
New strategic brand management: Advanced insights and strategic thinking - 5th ed. - London Kogan Page 2012 - 492 p.
9780749465155
Brand name products-Management; Branding (Marketing)
658.827 KAP-N
New strategic brand management: Advanced insights and strategic thinking - 5th ed. - London Kogan Page 2012 - 492 p.
9780749465155
Brand name products-Management; Branding (Marketing)
658.827 KAP-N