Connected Strategy: Building continuous customer relationships for competitive advantage (Record no. 10565)

000 -LEADER
fixed length control field 00505nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221102s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781633697003
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 SIG-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Terwiesch, Christian/
245 #0 - TITLE STATEMENT
Title Connected Strategy: Building continuous customer relationships for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harvard Business Review Press
Place of publication, distribution, etc. Boston, Massachusetts
Date of publication, distribution, etc. 2019
300 ## - PHYSICAL DESCRIPTION
Extent 264 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Terwiesch, Christian/
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          Marketing FIIB's Knowledge Centre FIIB's Knowledge Centre 30.6 03/12/2020 1057.00 658.812 SIG-C 20390 11/03/2022 1 1057.00 11/03/2022 Books

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