Terwiesch, Christian/
Connected Strategy: Building continuous customer relationships for competitive advantage - Boston, Massachusetts Harvard Business Review Press 2019 - 264 p.
9781633697003
Relationship marketing
658.812 SIG-C
Connected Strategy: Building continuous customer relationships for competitive advantage - Boston, Massachusetts Harvard Business Review Press 2019 - 264 p.
9781633697003
Relationship marketing
658.812 SIG-C