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Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy

by Kumar, Ramesh S | Krishnamurthy, Anup.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Pearson's 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 KUM-A (1).
An introduction to management science : quantitative approaches to decision making / David R. Anderson [and 6 others].

by Anderson, David R.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Australia ; United States : Cengage, [2019]Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.4033 AND-I (2).
Behavioral Finance/ Ranjit Singh

by Singh, Ranjit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Private Limited 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 332.6019 SIN-B (1).
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World/ Sally Susman

by Susman, Sally.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business Review Press 2023Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.45 SUS-B (1).
Business analytics/ H. K. Dangi and Gurveen Kaur

by Dangi, H. K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Taxmann 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.4033 DAN-B (1).
Connect the dots: The inspiring stories of 20 entrepreneurs without an MBA who dared to find their own path/ Rashmi Bansal

by Bansal, Rashmi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Eklavya Education Foundation 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.022 BAN-C (1).
Conquering the chaos : win in India, win everywhere / Ravi Venkatesan.

by Venkatesan, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: No items available : Checked out (1).
Diaster Management/ R. Subramanian

by Subramanian, R.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Vikas Publishing House 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 363.34 SUB-D (1).
Digital Marketing/ Seema Gupta

by Gupta, Seema.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.872 GUP-S (1).
Essentials of Modern Marketing: Marketing Management for the 21st century and beyond/ Kotler, Philip

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida Vikas Publishing House Pvt. Ltd. 2024Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-E (2).
Export and Import Management: Text and Cases/ Ram Singh

by Singh, Ram.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2023Availability: Items available for loan: FIIB's Knowledge CentreCall number: 382 SIN-E (3).
Factfulness : ten reasons we're wrong about the world--and why things are better than you think / Hans Rosling, with Ola Rosling and Anna Rosling Rönnlund.

by Rosling, Hans | Rosling, Ola | Rönnlund, Anna Rosling.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Flatiron Books, 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 155.9042 ROS-F (1).
Financial Accounting: John J. Wild, and Prakash Singh Information for Decisions

by Wild, John J.

Edition: 10th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : McGraw Hill LLC, [2022]Availability: Items available for loan: FIIB's Knowledge CentreCall number: 657.48 WIL-F (1).
Financial Instruments and Services/ Nalini Prava Tripathy

by Tripathy, Nalini Prava.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Limited 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 332.6 TRI-F (1).
Future of Purpose-driven branding: Signature programs that impact & inspire both business and Society/ David Aaker and Varsha Jain

by Aaker, David | Jain, Varsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2023Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 AAK-F (1).
Gandhi: Going to Wipe their Tears/ Pyarelal Nayar. Forewrad by Mahendra Meghani

by Nayar, Pyarelal | Meghani, Mahendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Maple Publications 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 923.254 NAY-G (1).
Happiness: Always and in All Ways/ Just Win Singh

by Singh, Just Win.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 158.1 SIN-H (1).
HBR's 10 must reads on Public Speaking and Presenting

Series: HBR's 10 Must ReadsMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business Publishing 2020Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.45 ONP (1).
How to be well read: a guide to 500 great novels and a handful of literary curiosities/ John Sutherland

by Sutherland, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Penguin 2022Availability: Items available for loan: FIIB's Knowledge CentreCall number: 809 SUT-H (1).
Indian Banking: For the students of B.com, BBA and Management Courses/ S. Natarajan and Dr. R. Parameswaran

by Natarajan, S | Parameswaran, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Noida S. Chand 2023Availability: Items available for loan: FIIB's Knowledge CentreCall number: 332.1 NAT-I (2).
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