Repositioning: Marketing in an era of competition, change, and crisis

By: Trout, JackMaterial type: TextTextPublication details: New Delhi Tata McGraw Hill Education Pvt. Ltd. 2010Description: 217 pISBN: 9780070700482Subject(s): Positioning (Advertising); Competition; Strategic planning; MarketingDDC classification: 659.111 TRO-R
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34.5 		Marketing 659.111 TRO-R (Browse shelf (Opens below)) 1 Available 15075

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