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1.
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Marketing: contemporary concept and practices by Schoell, william F | Guiltinan, Joseph P. Edition: 5th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Allyn & Bacon 1992Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 SCH-M (1).
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2.
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Marketing Management: Cases and Concepts by Dholakia, Nikhilesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Macmillan Pub 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 DHO (3). Withdrawn (1).
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3.
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Essentials of modern marketing: including marketing in india by Banerjee, Mrityunjoy. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford & IBH 1995Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 BAN-E (2).
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4.
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International Marketing Management: An Indian perspective by Vershaney, R.L | Bhattacharyya, B. Edition: 15th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 VAR-I (15). Withdrawn (12). Lost (3).
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5.
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Marketing by Nair, N. Ranjan | Nair, Sanjit N. Edition: 7 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sultan Chand & Sons 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 NAI-M (3).
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6.
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Marketing Management by Gupta. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sultan Chand & Sons 1996Availability: No items available : Withdrawn (1).
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7.
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Marketing Research by Sharma, D D. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sultan Chand & Sons 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 SHA (2). Withdrawn (1). Lost (1).
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8.
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Complete direct marketing source book by Kremer, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Canada John Wiley 1992Availability: No items available : Withdrawn (1).
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9.
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11.
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12.
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Marketing of services: Strategies for success by Verma, Harsh V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Global Business Press 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 VER-M (5). Withdrawn (2).
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13.
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Globalization, technology & Competition by Bradley, Stephen P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Harvard Business Review 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 BRA-G (1).
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14.
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15.
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Marketing Research: Text, applications and case studies by Majumdar, R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi New Age International 1995Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 MAJ-M (1).
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16.
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17.
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The essence of International Marketing by Paliwoda, Stan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 1995Availability: No items available : Withdrawn (3).
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18.
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19.
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Principles of marketing by Kotler | Armstrong. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT (1). Withdrawn (2).
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20.
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Marketing management: theory process and practice by Kapur, Sudarshan Kr. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S K Publishers 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KAP-M (1).
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