Understanding Brands/ Peter Cheverton

By: Cheverton, PeterMaterial type: TextTextSeries: The Sunday Times Creating SuccessPublication details: New Delhi Kogan Page 2009Description: 139 pISBN: 9788175543119Subject(s): Brands and brandingDDC classification: 658.827 CHE-P
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658.827 CHE-P (Browse shelf (Opens below)) 1 Available 14796

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