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Public relations: Principles, cases & problems by Moore, H. Frazier | Kalupa, Frank B. Edition: 9th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Surjeet Publications 1985Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 MOO-P (2).
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2.
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ITC versus BAT: a case for Indian corporate PR by Chaudhuri, Arun. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wheeler 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 CHA-I (1).
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Making PR work by Bahl, Sushil. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wheeler Publishing 1994Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 BAH-M (2).
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4.
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Public relations: Concepts, strategies & tools by Jethwany, Jaishri N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sterling Publishers 1994Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 JET-P (2).
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5.
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Management of public relations & communication by Sengupta, Sailesh. Edition: 1st ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Vikas pub 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.45 SEN-M (1). Withdrawn (1).
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Public relations for your business by Jefkins, Frank. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 1995Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 JEF-P (2).
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7.
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Effective public relations by Cutlip, Scott M | Center, Allen H. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education Limited 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 CUT-E (1).
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8.
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Public relations practices: managerial case studies and problems by Center, Allen H | Jackson, Patrick. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Private Limited 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.2 CEN (1).
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9.
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10.
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Corporate reputation: the brand and the bottom line by Haywood, Roger. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.285 HAY-C (1).
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12.
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Art of public relations by Shashidhar V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Brand Vision 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.20954 SHA-A (1).
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Fall of advertising & the rise of PR by Ries, Al | Ries, Laura. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Harper Collins 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 RIE-F (1).
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