Making of a name: the inside story of the brand we buy

By: Rivkin, steveContributor(s): Sutherland, FraserMaterial type: TextTextPublication details: New york Oxford University Press 2004Description: 275 pISBN: 9780195168723DDC classification: 658.827 RIV-M
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
31.5 		Marketing 658.827 RIV-M (Browse shelf (Opens below)) 2 Available 10846
Books Books FIIB's Knowledge Centre
31.5 		Marketing 658.827 RIV-M (Browse shelf (Opens below)) 2 Available 10550

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