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41.
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Marketing: a managerial introduction by Gandhi, J C. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 GAN-M (1).
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42.
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Service marketing by Rust, Roland T | Zahorik, Antony J.; Keiningham, Timothy L. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Addison Wesley 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 RUS-S (1).
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43.
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Marketing research: measurement, method and application by Kent, Raymond. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Thomson Business Press 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 KEN-M (1).
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44.
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What's in a brand?: Building brand equity through advertising by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw Hill 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JON-W (1). Checked out (1).
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45.
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Essentials of marketing research by Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork John Wiley 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 KUM-E (1).
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46.
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Marketing in india: cases and readings by Neelamegham, S. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Pub House 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 NEE-M (1).
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47.
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Marketing research by Beri, G. C. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata McGraw Hill Education Pvt. Ltd. 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 BER-M (6). Withdrawn (4).
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48.
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Advertising and Marketing by Kuegler, Thomas J. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 KUE-A (1).
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49.
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Industrial Marketing: analysis planning and control by Reader, Robbert R | Briety, Edward G; Reeder, Betty H. Edition: 2nd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.804 REE-I (1).
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50.
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Marketing Management Cases by Dolan, Robert J. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA TMH 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 DOL-M (2).
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51.
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Marketing Management by Czinkota, Michael R | Kotabe, Masaaki. Edition: 2nd edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA South Western 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 CZI-M (1).
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52.
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Marketing Management by Kotler, Philip. Edition: 11th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT (3). Withdrawn (1).
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53.
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54.
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Cases in marketing management by Burnhardt, Kenneth L | Kinner, Thomas C. Edition: 5th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Irwin Pub 1991Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 BUR-C (1).
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55.
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Marketing management by Kumar, N | Mittal, R. Edition: 1st edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Anmol Pub 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KUM-M (1).
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56.
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International marketing and export management by Albaum, Gerald. Edition: 4th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England Pearson education 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 ALB-I (2).
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57.
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Marketing warfare by Ries, Al | Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 RIE-M (1). Checked out (1).
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58.
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Service Marketing: text & readings by Shankar, Ravi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Excel Pub 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 SHA-S (4).
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59.
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Basic Marketing: a global-managerial approach by Perreault, William D | Mccarthy, E. Jerome. Edition: 14 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 PER-B (1).
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60.
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Marketing communication: Theory and text by Kumar, Niraj. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Himalaya Publishing House 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KUM-M (1).
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