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21.
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Management skills in marketing by Morse, Stephen. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Excell 1994Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 MOR-M (1).
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22.
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International marketing management by Mishra, M. N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Oxford & IBH Publishing 1993Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 MIS-I (1).
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23.
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Brand positioning: Strategic for competitive advantage by Gupta, Subrato Sen. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 GUP-B (4). Withdrawn (6). Lost (1).
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24.
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25.
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Marketing research: test & cases by Boyd, Harper W. Edition: 7th edMaterial type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Irwin 1998Availability: Items available for loan: FIIB's Knowledge Centre (113). Withdrawn (7).
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26.
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Service Marketing by Woodrnffe, Helen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WOO-S (4).
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27.
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International marketing by Rathor, B. S | Rathor, J. S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Himalaya Publishing House 1996Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 RAT-I (1).
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28.
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Dictionary of marketing Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya Pub House 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.3 DIC (1).
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29.
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Service marketing by Jha, S. M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya Pub House 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 JHA-S (1).
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30.
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31.
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32.
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Hotel marketing by Jha, S. M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 JHA-H (1).
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33.
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Service marketing by Woodruffe, Helen. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan Pub 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WOO-S (1).
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34.
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Service marketing by Zeithaml, Valarie A | Bitner, Mary Jo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI-S (1).
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35.
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36.
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Marketing of services: concepts & application by Khurana, Rakesh | Khurana, Rakesh; Kaushik, Madhulika; Yadava, Kamal. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi IGNOU 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 MAR (11). Withdrawn (11).
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37.
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Service Marketing by Jha, S.M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya Publishing House 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 JHA-S (4).
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38.
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39.
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International marketing: a global perspective by Muhlbacher, Hans | Dahringer, Lee; Leihs, Helmuth. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: UK Thomson Press 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 MUH-I (1).
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40.
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Marketing plans: with a winning edge by Hatton, Angella. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 1995Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 HAT-M (1).
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