Your search returned 93 results.

21.
The 22 irrefutable laws of advertising ( And when to violate them)

by Newman, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Singapore John Wiley 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 NEW-T (2).

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22.
What's in a name: advertising and the concept of brands

by Jones, John Philip | Slater, Jan S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JON-W (1).

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23.
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Advertising: Concepts and cases

by Parthasarathy, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad ICFAI Press 2004Availability: No items available : Withdrawn (1).

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24.
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Ethics in advertising: indian and international experiences

by Kambhammethu, S S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad Lemagnus 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 174.4 KAM (1).

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25.
Hottest ideas in word of mouth advertising

by Harris, Godfrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Viva Books 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 HAR-H (1).

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26.
Advertising and the mind of the consumer: What works, what doesn't, and why

by Sutherland, Max | Sylvester, Alice K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Cros Nest, Australia Allen and Unwin 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SUT-A (2).

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27.
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Web advertising and marketing

by Kuegler, Thomas J.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi PHI 2000Availability: No items available : Lost (1).

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28.
Advertising and sales promotion

by Kazmi, S H H | Batra, Satish K.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Excel 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 KAZ-A (2). Withdrawn (1).

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29.
Advertising management

by Jethwaney, Jaishri | Jain, Shruti.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Oxford Publication 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JET-A (2).

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30.
Instant Advertising

by Sugars, Bradley J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SUG-I (1).

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31.
Advertising and Integrated Brand Promotion

by O'Guinn, Thomas C | Allen, Chris T.

Edition: 4 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia Thomson 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 OGU-A (1).

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32.
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Consumer behaviour and advertising management

by Khan, Matin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi New Age International (P) Limited 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KHA-C (1).

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33.
Advertising and promotion: an IMC approach

by Shimp, Terence A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Cengage Learning 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SHI-A (5).

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34.
Advertising and promotion: an integrated marketing communications perspectives

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Tata McGraw Hill 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BEL-A (4).

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35.
Strategic advertising management

by Percy, Larry | Elliott, Richard.

Edition: 2 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Newyork Oxford 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 PER-S (1).

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36.
AD Land: a global history of advertising

by Tungate, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 TUN-A (1).

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37.
Advertising and promotions: an IMC approach

by Shah, Kruti | D'souza, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi TMH 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SHA-A (3).

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38.
Craft of copywriting

by Valladares, June A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Response 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.132 VAL-C (1).

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39.
Advertising, promotion and new media

by Faber, Ronald J | Faber, Ronald J; Stafford, Marla R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi PHI 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 ADV (1).

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40.
Contemporary Advertising

by Arens, William F.

Edition: 10 ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi TMH 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 ARE-C (1).

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