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121.
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Marketing plan: how to prepare and implement it by Luther, William M. Edition: 3rd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Amacom 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 LUT-M (1).
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122.
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Global Marketing Management by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 KOT-G (1).
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123.
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124.
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Market research in Practice: a guide to the basics by Hague, Paul | Hague, Nick; Morgan, Carol-Ann. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 HAG-M (2).
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125.
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Emerging markets by Pacek, Nenad | Thorniley, Daniel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Profiles Books Ltd 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 PAC (3).
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126.
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Marketing moves: a new approach to profits growth and renewal by Kotler, Philip | Jain, Dipak C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-M (1).
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127.
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128.
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129.
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Grassroots marketing: getting noticed in a noisy world by Horowitz, Shel. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: England Chelsea Green Pub 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 HOR-G (1).
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130.
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131.
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132.
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133.
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Six weeks to marketing excellence by Chartered Management Institute. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Hodder & Stoughton 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 CHA-S (1).
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134.
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Big brands big trouble: Lessons learned the hard way by Trout, Jack. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi John willey 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 TRO-B (2).
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135.
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Services marketing: operation, management and strategy by Clow, Kenneth E | Kurtz, David L. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Dream Tech Press 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 CLO-S (1).
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136.
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International marketing by Srinivasan, R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 SRI-I (1).
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137.
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138.
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139.
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Marketing Strategy: a decision focused approach by Walker, Orville C | Mullins John W.; Larreche, Jean Claude; Boyd, Harper W. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 WAL-M (3).
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140.
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