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Brand Society: How brands transorm management and lifestyle

By: Kornberger, MartinMaterial type: Text

TextPublication details: New Delhi Cambridge University Press 2011Description: 300 pISBN: 9781107674875Subject(s): Brand name products; Brand name products-ManagementDDC classification: 658.827 KOR

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 KOR (Browse shelf (Opens below))	1	Available		19362

Previous							No cover image available No cover image available	Next
Previous	658.827 JON-B Behind powerful brands: From Strategy to campaign	658.827 JON-W What's in a brand?: Building brand equity through advertising	658.827 KOE-B Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell	658.827 KOR Brand Society: How brands transorm management and lifestyle	658.827 LEP-B Brand Driven: The route to Integrated branding through great leadership	658.827 LUR-B Buildings Brands: 76 modern marketing stories	658.827 MAI-P Product and brand management	Next

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