Precision Marketing: Maximizing revenue through relevance
Material type:
TextPublication details: London Kogan Page 2012Description: 208 pISBN: 9780749465353Subject(s): Consumer behavior; Market segmentation; MarketingDDC classification: 658.802 ZOR-P
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FIIB's Knowledge Centre 28.3 | Marketing | 658.802 ZOR-P (Browse shelf (Opens below)) | 1 | Available | 19341 |
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| 658.8 WOR-E Effective management for marketing | 658.802 AAK-S Strategic market management | 658.802 LUT-M Marketing plan: how to prepare and implement it | 658.802 ZOR-P Precision Marketing: Maximizing revenue through relevance | 658.804 HUT-B B2B Marketing: A South-Asian perspective |
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