Marketing strategy: A life-cycle approach

By: Lee, AlvinMaterial type: TextTextPublication details: New Delhi Cambridge University Press 2014Description: 291 pISBN: 9781107414419Subject(s): Marketing ManagementDDC classification: 658.802 LEE
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28.5 		Marketing 658.802 LEE (Browse shelf (Opens below)) 1 Available 19302

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