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Details for:
Strategic Marketing
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Strategic Marketing
By:
Cravens, David
Material type:
Text
Publication details:
New Delhi
Cengage Learning
2009
Edition:
8th ed
Description:
726 p
ISBN:
9780070682603
Subject(s):
Marketing-Decision making; Marketing-Management; Marketing-Management-Case Studies
DDC classification:
658.802 CRA-S
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