Integrated Advertising Promotion and Marketing Comminications

By: Clow, KennethContributor(s): Baack, Donald EMaterial type: TextTextPublication details: Noida Perason 2011Edition: 3rd edDescription: 537 pISBN: 9788131709962Subject(s): Advertiing; Marketing CommunicationDDC classification: 659.1 CLO
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