Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: TextTextPublication details: Boston Harvard Business Review Press 2015Description: 287 pISBN: 9781625274496Subject(s): Market Segmentation; New ProductsDDC classification: 658.802 KIM-B
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Books Books FIIB's Knowledge Centre
29.2 		Marketing 658.802 KIM-B (Browse shelf (Opens below)) 1 Available 19034

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