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Why CRM doesn't work: How to win by letting customers manage the relationship

By: Newell, FrederickMaterial type: Text

TextPublication details: New Delhi Kogan Page 2008Description: 263 pISBN: 97807494424415Subject(s): Customer Relationship; MarketingDDC classification: 658.812 NEW-W

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 30.5	Marketing	658.812 NEW-W (Browse shelf (Opens below))	2	Available		18660
Books	FIIB's Knowledge Centre 30.5	Marketing	658.812 NEW-W (Browse shelf (Opens below))	2	Available		18661

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Previous	658.812 KUM-C Customer relationship management: concepts and application	658.812 KUM-C Customer Relationship Management: Concepts & Application	658.812 MUL-C Customer relationship management	658.812 NEW-W Why CRM doesn't work: How to win by letting customers manage the relationship	658.812 NEW-W Why CRM doesn't work: How to win by letting customers manage the relationship	658.812 PEE-C Customer Relationship Management	658.812 SIN-C Creating customer-driven quality	Next

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