Marketing metrics: definition guide to measuring marketing performance

By: Farrris, Paul WContributor(s): Bendle, Neil T.; Pfeifer, Phillip Edward; Reibstein, David JMaterial type: TextTextPublication details: Delhi Pearson 2011Edition: 2 edDescription: 414 pISBN: 9788131761151Subject(s): Marketing--Mathematical models; Marketing researchDDC classification: 658.83 FAR-M
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
31.7 		Marketing 658.83 FAR-M (Browse shelf (Opens below)) 1 Available 17092

There are no comments on this title.

to post a comment.

Customize & Implimented by Jivesna Tech.

Powered by Koha