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Marketing Management: the value perspective

By: Nair, N. RanjanContributor(s): Nair, Sanjith RMaterial type: Text

TextPublication details: Delhi Sultan Chand and sons 2013Description: 503 pISBN: 9788180549588Subject(s): Marketing Management; MarketingDDC classification: 658.8 NAI-M

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 28.4	Marketing	658.8 NAI-M (Browse shelf (Opens below))	1	Available		16873

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Previous	658.8 KOT-T Ten deadly marketing sins: signs and solutions	658.8 MOR-M Management skills in marketing	658.8 MUR Marketing toolkit	658.8 NAI-M Marketing Management: the value perspective	658.8 ROW Successful marketing	658.8 SCA-A Ambush marketing: game with a game	658.8 SON-T Think like a marketer: what it really takes to stand out from the crowd, the clutter, and the competition	Next

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