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Brand Segmentation: Seven strategies for effective segmentaion

By: Kapoor, JagdeepMaterial type: Text

TextPublication details: Delhi Macmillan 2006Description: 92 pISBN: 1403928614Subject(s): Brand segmentation; Brands; Branding; MarketingDDC classification: 658.827 KAP-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 KAP-B (Browse shelf (Opens below))	1	Available		15769

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Previous	658.827 IND-B Beyond Branding: How the new values of transparency and integrity are changing the world of brands	658.827 IND-L Living the brand: How to transform every member of your organization into a brand champion	658.827 KAM-B Brand valuation: concepts and applications	658.827 KAP-B Brand Segmentation: Seven strategies for effective segmentaion	658.827 KAP-S Strategic brand management: Creating and sustaining brand equity long term	658.827 MOO-B Brand management: The Indian Context	658.827 PAM-B Booming brands: Inspiring journeys of 11 'Made in India' brands	Next

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