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Details for:
Strategic marketing management: Text and Cases
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Strategic marketing man
age
ment: Text and Cases
By:
Mathur, U.C
Material type:
Text
Publication details:
New
Delhi
Macmillan India Ltd
2008
Description:
506 p
ISBN:
9781403931009
Subject(s):
Strategic Marketing
DDC classification:
658.802 MAT-S
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