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Brand management: Text & Cases

By: Mathur, U. CMaterial type: Text

TextPublication details: New Delhi Macmillian 2006Description: 173 pISBN: 97814039301700Subject(s): Brand managementDDC classification: 658.827 MAT-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 MAT-B (Browse shelf (Opens below))	1	Available		15719

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Previous	658.827 LEP-B Brand Driven: The route to Integrated branding through great leadership	658.827 LUR-B Buildings Brands: 76 modern marketing stories	658.827 MAI-P Product and brand management	658.827 MAT-B Brand management: Text & Cases	658.827 MEY-B Branding@the digital age	658.827 MIK-B Brand lands, hotspots and cool spaces: Welcome to the third place and the total marketing experience	658.827 MIK-B Brand lands, hotspots and cool spaces: Welcome to the third place and the total marketing experience	Next

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