Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing
Material type:
TextPublication details: Delhi Kogan Page 2006Description: 252 pISBN: 9780749448950Subject(s): Product Management; Product life cycle; Branding; MarketingDDC classification: 658.827 LEH-B
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FIIB's Knowledge Centre 31.3 | Marketing | 658.827 LEH-B (Browse shelf (Opens below)) | 1 | Available | 15384 |
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| 658.827 KUM-M Managing Indian Brands: Marketing concepts and strategy | 658.827 KUM-M Managing Indian Brands: Marketing concepts and strategy | 658.827 KUM-P Private label strategy | 658.827 LEH-B Brand rejuvenation: How to protect, strengthen & add value to your brand to prevent it from ageing | 658.827 LIN-B Brand Child | 658.827 LIN-B Brand Child | 658.827 LIN-B Brand Child |
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