Understanding Brands/ Peter Cheverton
Material type:
TextSeries: The Sunday Times Creating SuccessPublication details: New Delhi Kogan Page 2009Description: 139 pISBN: 9788175543119Subject(s): Brands and brandingDDC classification: 658.827 CHE-P
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre | 658.827 CHE-P (Browse shelf (Opens below)) | 1 | Available | 14796 |
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| 658.827 CHA-P Power brands: India's most powerful brands chosen by the consumer | 658.827 CHE-C Creating powerful brands | 658.827 CHE-F From brand vision to brand evaluation: Strategically building and sustaining brands | 658.827 CHE-P Understanding Brands/ | 658.827 CHI-P Product Policy and Brand Management: Text and Cases | 658.827 CHI-P Product Policy and Brand Management: Text and Cases | 658.827 CHU-C Compendium of brand management |
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