Marketing revolution: the radical new approach to transforming the business, the brand & the bottom line

By: Gamble, Paul RContributor(s): Stone, Merlin,; Tapp, Alan; Marsella, AnthonyMaterial type: TextTextPublication details: Delhi Kogan Page 2006Description: 308 pISBN: 9780749447762Subject(s): Marketing--ManagementDDC classification: 658.8 GAM-M
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