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Truth, lies and advertising: The Art of account planning

By: Steel, JonMaterial type: Text

TextPublication details: New Delhi Times Group 2009Description: 298 pISBN: 9788126520947Subject(s): AdvertisingDDC classification: 659.1 STE-T

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 STE-T (Browse shelf (Opens below))	1	Available		14436

Previous		No cover image available No cover image available						Next
Previous	659.1 PER-S Strategic advertising management	659.1 RIE-P Positioning: the battle for your mind	659.1 ROM How to advertise: what works, what dose't and why	659.1 STE-T Truth, lies and advertising: The Art of account planning	659.1 SUG-I Instant Advertising	659.1 SUT-A Advertising and the mind of the consumer: What works, what doesn't, and why	659.1 SUT-A Advertising and the mind of the consumer: What works, what doesn't, and why	Next

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