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Luxury strategy: break the rules of marketing to build luxury brands

By: Kapferer, J NContributor(s): Bastien, VMaterial type: Text

TextPublication details: Delhi Kogan Page 2009Description: 323 pISBN: 9780749456993Subject(s): Brands; MarketingDDC classification: 658.827 KAP-L

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Item type	Current library	Call number	Copy number	Status	Date due
Books	FIIB's Knowledge Centre	658.827 KAP-L (Browse shelf (Opens below))	1	Available