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New strategic brand management

By: Kapferer, Jean-NoelMaterial type: Text

TextPublication details: Delhi Kogan Page 2009Edition: 4th edDescription: 560 pSubject(s): Brand managementDDC classification: 658.827 KAP

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre	658.827 KAP (Browse shelf (Opens below))	1	Available		13606

Previous			No cover image available No cover image available	No cover image available No cover image available				Next
Previous	658.827 JON-W What's in a brand?: Building brand equity through advertising	658.827 KAM-B Brand valuation: concepts and applications	658.827 KAN Branding India	658.827 KAP New strategic brand management	658.827 KAP-B Brand naamkaran for desi khari, English Marie segments: 9 steps to formulate a winning brand name for ethnic & foreign segments	658.827 KAP-B Brand Segmentation: Seven strategies for effective segmentaion	658.827 KAP-L Luxury strategy: break the rules of marketing to build luxury brands	Next

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