Consumer behaviour and branding: Indian context

By: Kumar, S RameshMaterial type: TextTextPublication details: Delhi Pearsond education 2009Description: 607 pISBN: 9788131722367Subject(s): Consumer behaviour; BrandingDDC classification: 658.8342 KUM-C
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Books Books FIIB's Knowledge Centre
32.3 		Marketing 658.8342 KUM-C (Browse shelf (Opens below)) 1 Available 13524

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