Marketing management: a south asian perspective

By: Kotler, PhilipContributor(s): Keller, Kevin Lane; Koshy, Abraham; Jha, MithileshwarMaterial type: TextTextPublication details: Delhi Pearson Education 2009Edition: 13th edDescription: 647 pISBN: 9788131716830Subject(s): Marketing managementDDC classification: 658.8 KOT-M
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