Beyond branding: How the new values of transparency and integrity are changing the World of brands

By: Ind, NicholasMaterial type: TextTextPublication details: Delhi Kogan Page 2008Description: 236 pISBN: 9780749442125Subject(s): Branding; Brands; MarketingDDC classification: 658.827 IND-B
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Books Books FIIB's Knowledge Centre
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Marketing 658.827 IND-B (Browse shelf (Opens below)) 1 Available 12988

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