When ads work: new proof that advertising triggers sales

By: Jones, John PhilipMaterial type: TextTextPublication details: Delhi PHI 2007Edition: 2nd edDescription: 210 pISBN: 9788120332256Subject(s): AdvertisementDDC classification: 659.1 JON-W
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Books Books FIIB's Knowledge Centre
34.5 		Marketing 659.1 JON-W (Browse shelf (Opens below)) 1 Available 12987

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