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Truth: new rules for marketing in a skeptical world

By: Upshaw, LynnMaterial type: Text

TextPublication details: Delhi PHI 2008Description: 279 pISBN: 9788120335837Subject(s): MarketingDDC classification: 658.8 UPS-T

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Item type	Current library	Collection	Call number	Copy number	Status	Date due
Books	FIIB's Knowledge Centre 28.4	Marketing	658.8 UPS-T (Browse shelf (Opens below))	1	Available

Previous	No cover image available No cover image available							Next
Previous	658.8 ROW Successful marketing	658.8 SCA-A Ambush marketing: game with a game	658.8 SON-T Think like a marketer: what it really takes to stand out from the crowd, the clutter, and the competition	658.8 UPS-T Truth: new rules for marketing in a skeptical world	658.80072 MCD-M Marketing Value metrics: A new metrics model to measure marketing effectiveness	658.802 EDW Marketing strategy: Casebook	658.802 STR-U Unmarketing: Everything has changed and nothing is different	Next